How a company is best represented on it's website

This site is a collection of concepts and case studies. Not a list of pages explaining exactly how we operate, and not a wall of vague statements that don't mean anything. Just perspective and workstyle, shown rather than claimed.

There are two types of websites I mostly see for service-based businesses.

The first is incredibly vague nothing-ness. They speak in service categories. Maybe a few light values with no sacrifices baked into them. This leads the reader to assume the company is a generalised commodity. If the details aren't there, you'd reasonably expect they operate like the status quo. As the customer, you may as well just choose your mate, or the team with the biggest hospitality budget.

The second is specific to the point of being a semi-ecommerce site. Rate cards (that'll probably end up meaning nothing), a feature list like a SaaS provider. And here's the thing. In an age of AI and automation domination, if the consultancy services you offer can be described that simply, you're likely delivering a pretty dated product. Anything that can be written as a feature list will eventually be bought as one, for less, from someone else. If you do the same thing over and over, just make it a product. If you don't, stop describing yourself like you do.

So this site does neither. It'll be a stream of concepts and case studies. If a prospective buyer already knows the work, they can skip the scrolling and get in contact. If they're unsure, they can get to know us, and me, from a more honest and personable angle.

If anything I've written seems odd or confusing, please feel free to hit me up to discuss.